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About Us

Drop of Mindfulness started in the midst of New York City,  along with togetherness, yoga, dreams and a big vision.

What are we? 
Drop of Mindfulness is a yoga brand that since 2010 has developed activewear for women with an active lifestyle. Our philosophy is that workout activities should be fun and engaging. We encourage women to strive for the perfect balance between mind, body and soul.

Together with women all over the world we always meet the challenges ahead with a mindful approach and positive attitude.

Our History
The Drop of Mindfulness founders, Sofia Hellqvist and Carolina Phil worked at Yoga to the People, a donation based yoga studio located in the East village. Here people from all different backgrounds came together to breathe for a moment, making yoga a natural part of their life.After many yoga classes, long walks by the Hudson and endless discussions, Carolina and Sofia were united in the vision of a new yoga brand. Inspired by the colorful brands offered on the US market, the beautiful array of people in their yoga classes along with their Swedish background, Drop of Mindfulness was born in 2010.

We saw a gap in the market when it comes to functional, colorful and inspiring yoga clothing. There were mostly loose, too dark colors and cotton styles being offered« says Carolina who has worked in the fashion industry for several years.We wanted to create a new brand, something that would inspire to a healthy living. Looking good inside and out« says Sofia, certified yoga teacher.Drop of Mindfulness is driven by curiosity of answering, "What does a women want?" in combination with promoting a physical and mental healthy lifestyle.

Founders Sofia Hellqvist and Carolina Phil